CreativeMMS wanted to entice new home builders as a client base. To do this, we knew we needed an intuitive way for builders to create and maintain customer-oriented websites.
Enter CoreHome, Creative’s first product. CoreHome is a pre-made, site management solution specifically for builders, outfitted with special catalog management tools and a basic front-end design optimized for conversion.
CoreHome can be purchased on its own, or builders can have Creative tailor a CoreHome build their specific needs. In fact, CoreHome’s first release was one simultaneously customized for a client: J.C. Jackson Homes.
I was brought on to this project following the project director’s exit from Creative. Taking over as the new lead, I carried the project through wireframe editing, interface design, back-end development, and pre-launch—combining the launch of a product and a client’s new website in one project.